While many people see alcohol as a great addition to a night out with friends or as a bit of liquid courage to help them get through a first date, the truth is that it changes all of us.  For some, it might allow them to come out of their shell, forget some of the stress of the week and unwind.  But for others, it unleashes a monster inside of them that they don’t have the power to control.

Our Know Your Limit design by Jordan Bouma is a reminder that we might all start out as innocent as teddy bears but that they could be a grizzly lurking inside if we are not careful with alcohol.  This is also to show how alcoholism can turn us into someone other than ourselves and even make us dangerous to those that we care about.  This design is meant to spread awareness about alcoholism and its effects.

What do you think of this design?  What images and thoughts does it conjure up in you and how does it help show the world who you are?  Add to the conversation by commenting below, and check out our products here.